From its humble beginnings as a small automobile company that launched in 1986 as a niche in the market, to today where Acura is pursuing top-notch styling and technological advancements, the past 25 years have been a roller coaster of feats and disappointments for Honda`s luxury company. From the Integra and Legend that set sales records in 1986-1987, to the rakish TL and dynamic ZDX that set styling records, Acura has been through not only an identity crisis, but a styling crisis and a marketing crisis. Automobile has a wrap-up of Acura`s past 25 years.
http://rumors.automobilemag.com/acura-celebrates-25-year-anniversary-market-37411.htmlThe next 25 years? Who knows. Small Acura sub-TSX model to arrive. RL predecessor to arrive. Hybrid powertrains to be developed for the Acura lineup. All we know. But for one thing, let's hope Acura returns to its roots.
