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Saturday, June 25, 2011
Honda has earned its best ranking, at 2nd place in a recent J.D. Power and Associates Initial Quality Study for 2011. Honda led the industry having 7 models earn the top initial quality spots including the Honda Accord and Honda Civic. Honda's premium brand, Acura was next in line, topping out at 3rd place. This is the first time since 2002 that an automaker has won to the amount 7 1st place awards out of 11 models. Honda received 2nd overall but 1st among non-luxury brands.
Honda's Ridgeline earned the highest in the truck category while the Odyssey improved upon its initial quality score from last year's model. The Element and the CR-V earned 1st and 2nd place respectively while the mid-size crossover Accord Crosstour also earned the top initial quality. The Honda Fit and Honda Insight joined the list as well.
The Initial Quality Study surveys new car buyers to measure the initial quality of new vehicles after the first 90 days of ownership, it is recognized as a measure of vehicle quality and owner satisfaction. The study recognized Honda's Indiana, Ohio and Japan plants for superior manufacturing quality.
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