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Times are indeed getting tougher and tougher for the once star of the auto industry, Honda. Sales dipped again for the company because of low inventory but dealerships are hopeful that the pent-up demand will help draw consumers into dealerships. Many though, see Honda continue to struggle for months afterwards due to the loss in customer loyalty and the attraction towards other carmakers. 

Honda sold a little bit more than 73 000 vehicles last month, a terrifying drop of nearly 30% compared to the same month in 2010. The main reason behind the drop in sales for Honda has been due to the earthquake in Japan which has caused chaos in Honda dealers. Some dealers usually see hundreds of new vehicles roll in every month, but since the disaster, they've seen 30-40 vehicles roll in one by one, day by day. 

Thankfully, that is no longer the case.

The Lincoln, Alabama plant and most other Honda plants ramped up production to 100% a few weeks ago. Overtime is being considered to catch up production.  No layoffs were given during some downtime when Japanese suppliers did not supply parts in time. Training courses or used vacation hours were done during the downtime. 

Dealers say that demand has been high as deposits come in on a daily basis. But many Honda loyal customers are at risk of defaulting to other companies because of this major inconvenience over the past few months. 

It will be a tough pill to swallow.